Genuine Life Juice
This project was aimed to test our graphic design knowledge learned in our Typography and Design class and apply those principles to the field of packaging design.
The goal throughout the design, I was trying to give a clear and straight forward vision that is pleasing to the eye. Wanting to tell the customer exactly what they are buying. The incorporation of fruit color within the logo gives the customer an extra uplift on the product.
I wanted to keep the design simple and clean, while maintaining a modern feel with the heart illustration.
